As Coinbase’s Social Media Manager (The Martin Agency), I ran rapid response social from idea to post. My top win: DeFido Token.

When Elon Musk shared a photo of his Shiba Inu, Floki, we replied within an hour with our “Coinbase mascot” photo and the crypto name “DeFido.” The reply went viral and spurred over $7.2M across four tokens: DeFido, Baby DeFido, Nano DeFido, Mini DeFido. DeFido became a cultural icon with an X fan account of 18K+ followers.

Metrics: Owned, 28K engagements, 466K impressions. Earned, 66.6K mentions, 111M impressions. Continued trading, merch sales, and organic fan spread.