Coinbase wanted crypto trading to feel simple and stress-free, so we made DeFi Beats: a 34-minute lo-fi playlist to trade to, inspired by LoFi Girl. As Social Creative Lead (The Martin Agency), I chose artists and tracks, directed the illustration and animation, and led the social rollout.

We also made crypto more accessible on social, from viral tweet threads to 8-bit mock games on Instagram, driving Coinbase into mainstream culture. Over five months, our organic social efforts delivered 43.3M impressions & 2.4M engagements across Instagram, Twitter, and YouTube.