Chaotic TikTok star @JasperTheDoll shocked fans by appearing “undressed” in a video, sparking comments about her missing clothes. So obviously we made doll-sized Hanes Originals and mini influencer mailers to surprise her.

As Social Creative Lead for Hanes (The Martin Agency), I sourced the opportunity, led the pitch, produced teasers, and coordinated print and a seamstress to finish the project. Jasper thanked us in a TikTok and wore the Hanes Originals in eight more TikToks…without any formal brand deal investment.

Results: 3.5% owned engagement; 16.65% earned engagement, 870k+ impressions, 147k engagements; 8.2:1 ROAS.